Franchisee Support Program

All franchisees are bound to Personal Edge by a standard franchise contract authorizing them to use the trademarks and the current drawings, as well as to operate a store in a given location and for a set period of time. In exchange for the initial franchise fee and periodic royalties, the company supplies a complete training program for its franchisees, including:

• Merchandising analysis

• Site selection

• Lease negotiations

• Store conception

• Training, including servicing and technical repair training

• Computer support

• Promotional and advertising material conceived especially for Personal Edge

• Operational support and training updates

Competent and dedicated people work in our head office and distribution centre, located in Lachine, Quebec. Our organization covers the major corporate functions: a purchasing department to take care of coordinating purchases and orders; marketing which includes graphics and advertising; an information technology department; an operations and training department; and human resources. We also supply support in visual presentations, sales techniques, service and repairs, financial analysis and inventory management.

A business development manager is assigned to every franchisee in order to guide him/her through the operational structure of their individual stores while acting as a mentor and information source in their initial training. These well-trained and experienced business development manager, whose knowledge base is continuously updated and who regularly visit the various Personal Edge stores in their region, are a reliable, major resource for the franchisees. Over time, they develop a valuable collaborator/team unit with the franchisee, impacting on the growth of their business.